Nodepay
A relaunch built for clarity and measurable engagement
Led the design and frontend build of a high-impact launch experience that transformed complex product data into a clear and engaging story.
Website Relaunch
Conversion Optimisation
UX Strategy
Performance Optimisation
Overview
Nodepay was preparing for a major product relaunch. The goal was to re-engage an existing community while explaining value to new users quickly and clearly. I structured and built a motion-led experience focused on clarity, speed, and conversion.
Challenge
- Communicating a complex product within seconds.
- Maintaining performance while using media-rich layouts.
- Adapting to evolving messaging during relaunch.
Solution
- Structured the page around a clear narrative rather than visual effects.
- Used motion to guide attention and reinforce key messages.
- Optimised performance to protect speed and usability.
- Tracked key user actions to support post-launch optimisation.
Results
- Over 75 percent of visitors engaged with primary calls to action.
- Average session duration exceeded two minutes.
- 22,000+ click events recorded in the first three days.
- Strong response and engagement from the existing community.
